Bobby Banerjee, 2002
Name of publisher/editorJournal of Business Research
Summary & key words
This paper examines managerial perceptions of corporate environmentalism — the process by which firms integrate environmental concerns into their decision making. Based on a review of the literature, the paper defines the concept of corporate environmentalism. Two themes of corporate environmentalism are discussed — corporate environmental orientation and environmental strategy focus. Scales to measure these themes are then developed and their psychometric properties tested in a mail survey of managers in 311 firms.